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Pierre Bancon

Pierre Bancon

Meet the founder of Ithikos

Most of Pierre Bancon’s career has been spent in Europe with multinational companies known for their results and ways of working.

In 1989, he left for Madrid to complete his business degree at ICADE and launched his marketing career as the same time, as Junior Product manager at BONGRAIN Spain. He left for Italy in 1992 to work as Marketing and Sales Manager for a brand of BONGRAIN’s group. At the end of 1994, he joined L’ORÉAL - Professional Products Division as Marketing Manager for KÉRASTASE for the Spanish market.

He first became a General Brand Manager in 1998, and launched the American professional cosmetics brand REDKEN for L’ORÉAL in Spain. He also oversaw its expansion in several European markets (France, Germany, England, Italy and Spain).

In 2006, he returned to Spain to the ESTEE LAUDER Group, one of the world leaders in luxury cosmetics, as General Brand Manager for AVEDA Spain, a position he held for over 12 years. This cult brand, world leader in professional natural cosmetics, bases its commercial development on a multi-channel approach (high-end hairdressing and spa salons, brand stores, retail corners at El Corte Ingles and Sephora, on line store) with a very selective and exclusive distribution approach. Its marketing emphasises a strong consumer experience in total respect for the values and vision of the brand. In 2013, in addition to AVEDA, he launched and developed the brand Bumble and bumble on the Iberian market (Spain and Portugal).

He recently founded ITHIKOS, his own Mergers & Acquisitions and Consulting firm specializing in High Performance SME in Spain and France.

He divides his time between Spain and France and is fluent in four languages: French, English, Spanish and Italian.

 

Why we have created a project dedicated to SMEs high performance?

Interview with Pierre Bancon - Founder of Ithikos

The European market is a very competitive world. On the one hand, we have a consumer, every day more demanding, connected and informed. He decides what he wants to consume or buy, when and how.

On the other hand, the competition is very dense. In this context, the SME High Performance seeks to develop. It will go through several phases, sometimes difficult to overcome.