Estrategia de marca - nivel 2 PHONES
Is your Brand ready to face this new VUCA environment?
Click on the concepts at the bottom of the graph to discover your self-diagnosis questions.
* For a better experience we recommend you view this page in desktop size of your computer.
Brand strategy Level 2
My brand on
the new stage
VISION / MISSION / VALUES
Questions
Do they exist?
Are they clearly defined in my company?
Are they shared and understood by everyone?
Who?
General Manager
Steering Committee
Company
ITHIKOS
COMMUNITY ANIMATION
Questions
What is my community animation strategy?
What is our internal / external objective?
Is it enough and does it add value to the company?
What are the means and channels that we use? (offline / online)
Are they correct?
Who?
General Manager
Marketing Direction
Web Master / Agency / com. RRSS
ITHIKOS
INNOVATION
Questions
How is my product / service innovation structured today?
Is the innovation process efficient and agile?
How to apply innovation and new technologies to each department to add value, agility, efficiency and human intelligence?
Who?
General Manager
Marketing Direction
Production Direction
Computing and CRM company
ITHIKOS
CORPORATE SOCIAL RESPONSIBILITY
Questions
Am I interested in CSR and why?
Do we already do something in CSR ... without realizing it?
How to implement a CSR policy? (Project management and with whom)
How do we communicate about it and what added values for the Company and for the customers?
Who?
General Manager
Marketing Direction
Financial Direction
CSR Audit Council
ITHIKOS